RECORDING_STATE: ACTIVE
AmyCrawford
VP, Creative Development (Americas) — MassiveMusic / Songtradr.
National Board President — Association of Music Producers.
Auteur
/ Architect
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Strategic Calibration
“I help brands make music & sound-driven work that sells by aligning creative ambition with commercial needs—building sonic identities that don’t just echo brands, they define them.”
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Portfolio / 02
Sonic Systems
Selected Case Studies
Real-Time Intelligence / 03
The Signal Desk
Live frequencies from the intersection of sonic, AI and brand culture. Updated continuously from the wider tech ecosystem.
Streaming
Signal / Live Intel
Sonic × AI × Brand
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Institutional Influence / 04
The AMP
Presidency
Elected 2026 National Board President of the Association of Music Producers — defining ethical standards in the age of generative AI and IP evolution.
01 / Muse by Clio2026
Lily Allen and the Softer Sound of Revenge: What Brands Can Learn
Read brief ↗
02 / Mondo.NYC2025
The Positive Side of AI: Navigating New Tools in Music Tech
Read brief ↗
03 / ARF AudienceXScience2025
Sound Science: How Music is the Missing Link in Marketing ROI
Read brief ↗
04 / AdAge2024
Why Your Brand Voice Must Include an Auditory Blueprint
Read brief ↗
The Auteur / Origin / 05
A keyboardist and vocalist who toured with Os Mutantes and recorded a decade with Anthony Braxton.
Wesleyan
BA, Music
Shure / Montreux
3rd, Jazz Vocal '08
Recording Academy
Voting Member
Made Music Studio
11.5 Yrs / EVP